Here's
a test: pick up the nearest phone and call yourself.
Let it go to voicemail. When your outgoing voicemail
message starts, look at your watch and measure
how much time it takes from beginning to end.
If it's more than six seconds, beat yourself in
the head repeatedly with the receiver.
People do not understand how to use their own
voicemail without wasting other people's time.
Most outgoing messages sound something like this:
"Hello, this is the office of Bob Smith.
If you've reached this message, I'm either meeting
with clients, on the other line, temporarily
away from the office, or otherwise unable to
come to the phone. Please leave a message after
the tone with your name, telephone number, time
you called, reason for calling and best time
to call you back, and I will return your call
as soon as possible. Unless I'm out of the office
for an extended period of time, in which case
my secretary will get back to you within three
to five days. Or you can call me on my cell
phone at area code five-one-two, five-five-five,
three-six-two-four. Thank you for calling, and
have a good day."
Yes, Bob, I will try to have a good day -- although
it will now be 48 seconds shorter thanks to your
epic outgoing message.
I have put together the following rules for voicemail.
If these rules were enforceable by law, as they
should be, the world would be a far more productive
place. For example: If you get 3 voicemails per
day and your message is 30 seconds too long, you
steal 9.1 man-hours of productivity from the world
each year. (Then again, this assumes that the
people who call you are productive members of
society, which is doubtful.)
RULES
FOR CREATING AN OUTGOING MESSAGE
1. This is not an open-mic forum for you to
discuss the minutia of your life.
When your voicemail provider tells you that
your outgoing message can be a maximum of three
minutes, it's not a challenge. They are not
going to discount your service plan in proportion
to how many words you use. In fact, your outgoing
message should never exceed six seconds. That
is ample time to state your name and a brief
greeting.
2. Do not state the fact that you can't come
to the phone.
We know. The fact that we are listening to
a recording of your voice rather than actually
speaking with you makes it fairly obvious that
you have not answered the phone. Most people
have the mental capacity to comprehend the situation
without you pointing out that you "can't come
to the phone right now."
The most annoying offenders of this rule are
the people who specifically explain that they
"can't come to the phone" on their
home answering machines under the theory that
this deters would-be burglars who might otherwise
interpret getting their machine as a sign that
they're not home. According to this gem of soccer-mom
wisdom, the train of thought of the criminal
is something like: "I've been staking out the
Smith house for days. I can't wait to get my
hands on those Precious Moments collector's
plates they have in there! Looks like they're
gone... let's call and see... ringing... ringing...
answering machine! Bingo they're gone!...
But wait! Their outgoing message just says that
they can't come to the phone, not that they're
not home. They all may very well be just sitting
around in there and staring at the phone as
it rings. They might not be gone at all! I'm
certainly not going to rob their house." I hope
that somewhere there's a crime ring that only
targets people who do this, just out of spite.
3. It is not necessary to list the various
scenarios that may have led to your not being
able to come to the phone.
Nobody cares why you can't come to the phone.
There is no need to make excuses for your absence.
In fact, most people are probably glad not to
have to talk to you.
Also, listing all the impressive-sounding things
you wish you were doing as reasons why you're
not answering your phone ("meeting with
clients," "traveling", "on
the golf course") is not going to make
anyone think that you are actually impressive.
If you simply must give your callers a run-through
of the various circumstances that may have led
to your not picking up the phone, at least be
honest: "If you've reached this message,
I'm either sitting on the couch eating Doritos,
asleep, or on the other line with a phone sex
operator..."
4. We know what to do at the beep.
It's fine to request that your callers leave
a message to avoid hang-ups, but they have it
from there. They know what to do. When you say
"leave a message" most people understand that
this does not mean for them to recite the Iliad
or give you the weather report.
5. Record a message.
The only thing worse than sitting through your
rambling outgoing message is sitting through
a computerized voice doing the same thing. At
least when you've recorded it people know it's
you. The computer slowly tells callers the area
code and number they've dialed, lists every
possible button they can press for more options
(except the button to skip the outgoing message),
explains that the person they've called is unavailable,
and after all that callers still can't be sure
they've even reached the right person.
Simply follow all these rules and you're guaranteed
to have an outgoing message that is less than
six seconds. Next time we'll move onto the topic
of leaving voicemails for others in a little essay
I've titled You Should Be Shocked With a Cattle
Prod for Every Word Over 20 That You Speak on
My Voicemail.
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